If all that exists in the world of forms is nothing but the self and the self alone; how then shall the self worship itself? Love. And the reason is simple. One's cause - aloneness - matters not as much as one's purpose - love. Now it is true that love is a catch-all word which evokes a lot of emotions. What love means is companionship, friendship, the joy of otherness so one could experience togetherness. There is as such nothing really to argue about nor anything to fight over for the one and only purpose of self - the meaning of life - the reason for the existence of the world and the universe too for that matter - it simply is love.